Pregnancy nutrition, made personal
Know what to eat.
Feel a little more sure.
Bloei gives you a clear daily food plan for your pregnancy. When a food makes you pause, you can look it up in seconds.
Made for iPhone. Guidance for the Netherlands, Belgium, Germany, France and the United States.
Almost there2 goals left today
Made for week 8Your plan changes with you
A calm daily planSmall, practical goals
Clear food checksSafe, caution or avoid
Relevant to youYour week, diet and country
A little less guesswork
Pregnancy advice can feel like a pile of warnings.
Bloei starts somewhere kinder: with the good things you can add to your day. Your plan shows what to aim for, what to limit and what is best left out. No calorie counting and no guilt.
Your daily plan
Start with what you can eat.
A short, personal list makes general nutrition advice useful today. Open any goal for easy meal and snack ideas.
- 01See the day clearly
Fruit, vegetables, water, supplements and weekly goals are gathered in one calm view.
- 02Keep limits practical
See where you stand with things like caffeine instead of trying to remember a vague rule.
- 03Find an easy next step
Open a goal for practical meal ideas, then log your progress with one tap.
When you are unsure
A clear answer, without the spiral.
Search a food or brand name and see the pregnancy advice at a glance, with a plain explanation of why.
Food safety and diet fit stay separate. A food can be safe during pregnancy but still not suit a vegan diet or a personal restriction.
Made around you
Useful because it is your plan.
What is helpful in week 8 can be different in week 28. Advice can also change with your diet, restrictions and country. Bloei brings that context into one place.
Phase and weekTrying to conceive or pregnant, with trimester-aware goals.
Diet and restrictionsIncluding vegetarian, vegan and relevant food restrictions.
Advice regionGuidance is selected for the country you choose.
Your pregnancySupport can adapt for twins or triplets too.
Our approach
Good guidance should show its work.
Bloei is designed to make official pregnancy nutrition guidance easier to use, while staying clear about its limits.
Local, not one-size-fits-all
Your advice region determines which country’s guidance applies.
Sources stay visible
Targets and food explanations are built to point back to their original guidance.
Plain about uncertainty
Bloei explains the practical reason behind a caution instead of only showing a warning.
Support, not medical advice
Your own midwife, doctor or dietitian always knows your personal situation best.
Growing carefully
Built country by country.
Nutrition and food-safety guidance does not transfer neatly across borders. Bloei keeps advice region and app language separate, so both can fit the person using it.
- NLNetherlands
- BEBelgium
- DEGermany
- FRFrance
- USUnited States
- More soon!New regions are on the way
A few questions
Good to know.
Still wondering about something? Tell us what you would like Bloei to answer.
Is Bloei a calorie tracker?
No. Bloei focuses on practical food groups, supplements, limits and avoid items. It helps with day-to-day choices without asking you to count every calorie.
Does Bloei replace my midwife or doctor?
No. Bloei offers general information and gentle planning support. Always follow personal advice from your own healthcare professional.
Will it work for a vegetarian or vegan diet?
Yes. Bloei can adapt goals and meal ideas to vegetarian and vegan diets, while keeping food-safety advice visible as a separate check.
Which languages are in the app?
The app currently supports English, Dutch, German and French. Available guidance depends on the advice region you choose.
What does the name Bloei mean?
Bloei is a Dutch word for bloom or flourishing. We chose it because pregnancy is a time of growth, for your baby and for you. It also fits the small, nourishing choices that add up from day to day.
What is free, and what requires Bloei Premium?
Checking foods and using your profile are free. Bloei Premium unlocks the complete personal daily plan, progress tracking, meal ideas, weekly insights and reminders. Monthly, yearly and one-time lifetime options are available in the app. Eligible new users can try Premium free for seven days.
Where can I download Bloei?
Bloei is available for iPhone. Download it from the App Store.
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